There's something particularly fun about creating florals for an event where fashion, design, and a strong visual identity all come together.
We recently partnered with The Broad Collective on the Marshalls Good Stuff Social Club, an experiential brand event at The William Fell in Baltimore. The project called for floral installations that felt right at home within the brand's visual world while bringing an organic, dimensional element to the space.
Our approach centered on sculptural floral pillars, designed to frame the event's branded installations and create a sense of movement around the space.
Working with a palette of soft lavender, deep plum, blue, and fresh greens, we combined garden roses, delphinium, and layered greenery to create arrangements that felt both expressive and intentional. Rather than traditional event centerpieces, these installations were designed to make a statement, complementing the fashion-forward environment without competing with the surrounding graphics and displays.
We love projects like this because they allow us to approach floristry from a different perspective. Corporate events and brand activations come with their own creative language, and the florals should feel like a natural extension of that world.
From intimate brand gatherings to large-scale corporate events, our approach is always rooted in thoughtful design, an appreciation for unexpected details, and an understanding of how flowers can transform an environment.
A big thank you to Ali and the entire team at The Broad Collective for bringing us into this one. We loved collaborating with you!
