Sometimes the Answer Is Bigger

We've been thinking about scale lately.

Mostly because flowers have a funny habit of looking enormous in the studio and surprisingly small once you get them into an actual event space.

You can stand next to an arrangement while you're designing it and think, This is huge.

Then you put it in a ballroom with twenty-foot ceilings and suddenly it looks like you brought a houseplant.

It's humbling.

Grace and Jay's wedding at The Winslow was one of those moments where scale was very much part of the conversation.

The installation needed to hold its own in the room.

Not take over.

Not disappear.

Just feel like it belonged there.

Which, as it turns out, involves a lot of standing back, staring at things, and eventually deciding that whatever you thought was big enough probably wasn't.

So we went bigger.

There is something particularly satisfying about large-scale floral design because you have to think differently.

Flowers aren't only flowers anymore.

They're shape.

They're movement.

They're structure.

They're part of the architecture for the day.

And the mechanics get considerably more interesting.

We like that part.

There's something about having to figure out how to make an idea physically exist that still feels a little magical to us.

You start with a conversation.

Then a sketch.

Then a lot of buckets.

And eventually, somehow, you're standing underneath the thing.

That's a good day.

Of course, bigger isn't always better.

Sometimes the right answer is one strange flower in a very quiet room.

But every now and then?

The answer is definitely bigger.